Google & Meta Ads Course

Job-ready skills
Career-focused
Shareable credential
Intermediate
Self-paced
6 weeks

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Course Structure

Course Curriculum

01

Introduction to Paid Advertising

Learn the fundamentals of online advertising and how paid campaigns generate leads and sales.

  • Introduction to Google Ads
  • Introduction to Meta Ads
  • Advertising Objectives
  • Audience Targeting Basics
  • Campaign Planning
02

Google Ads Mastery

Learn how to create, manage, and optimize Google advertising campaigns.

  • Search Ads Campaigns
  • Display Ads Campaigns
  • YouTube Ads
  • Keyword Research
  • Conversion Tracking
03

Meta Ads Mastery

Master Facebook and Instagram advertising for business growth.

  • Facebook Ads Setup
  • Instagram Ads Campaigns
  • Audience Creation
  • Retargeting Campaigns
  • Lead Generation Ads
04

Analytics & Live Projects

Track campaign performance and work on real-world advertising projects.

  • Google Analytics Integration
  • Campaign Optimization
  • ROAS & ROI Tracking
  • A/B Testing
  • Final Live Project
Technology Stack

Tools You'll Learn

Hands-on Learning

Projects You'll Build

Google Search Ads Campaign

Create and optimize a Google Search campaign to generate targeted leads and website traffic.

Facebook Lead Generation Campaign

Build a Meta Ads campaign designed to collect high-quality business leads.

Instagram Marketing Campaign

Launch and manage an Instagram advertising campaign to increase brand awareness and engagement.

Multi-Platform Advertising Strategy

Develop a complete Google and Meta Ads strategy for a real business.

Professional Recognition

Certification

Receive an industry-recognized certification after successfully completing the course and practical training program.

ISO Certified Computer Education Institute

Trusted institute delivering quality computer education with practical learning and industry-focused training.

Government Registered & Recognized Institute

Officially registered institute offering career-oriented programs with professional learning standards.

Industry-Oriented Certification with Practical Training

Learn through live projects, practical assignments, and real-world industry workflow experience.

Career Support

Placement Assistance

100% PLACEMENT
ASSISTANCE

Dedicated career support with interview preparation, industry exposure, internship opportunities, and placement guidance.

100% Job Placement Assistance for Eligible Students

Industrial Training with Live Projects & Practical Exposure

Interview Preparation and Personality Development Sessions

Internship Opportunities with Industry Experts

Career Guidance and Resume Building Support

Why Learn Google & Meta Ads in 2026?

Google Ads and Meta Ads are among the most in-demand Digital Marketing skills. Every business today wants instant leads, website traffic, app installs, and online sales. Companies in Chandigarh, Mohali, Panchkula, Zirakpur, and across India are actively hiring professionals who know how to create profitable advertising campaigns.
At IICEA Chandigarh, students learn through practical projects instead of only theory. From keyword research and audience targeting to campaign optimization and conversion tracking, every topic is covered with real-world examples. Whether you are a beginner or already working in marketing, this course helps you gain job-ready skills.

Why Choose IICEA for Google & Meta Ads Course in Chandigarh?

Students choose IICEA Chandigarh because the training is designed according to current industry requirements. Instead of learning outdated concepts, students work on live advertising campaigns using Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, and performance tracking tools.
Our trainers explain campaign structure, bidding strategies, audience segmentation, remarketing, and lead generation in simple language. Every student gets practical exposure that helps build confidence before attending interviews or handling client projects.

Whether you want to become a PPC Expert, build a successful career in Digital Marketing, start freelancing, or promote your own business, this course provides the practical knowledge and hands-on experience needed to succeed.

Frequently Asked Questions

FAQs

Find answers to common questions about the course, certification, placements, and training process.

What is a Google & Meta Ads course?

This course teaches students how to create, manage, and optimize advertising campaigns on Google, Facebook, and Instagram.

Who can join the Google & Meta Ads course in Chandigarh?

Students, business owners, freelancers, marketers, and professionals interested in paid advertising can join this course.

What skills will I learn in this course?

You will learn Google Search Ads, Display Ads, YouTube Ads, Facebook Ads, Instagram Ads, audience targeting, and campaign optimization.

Will I get hands-on experience with live ad campaigns?

Yes, students work on practical projects involving Google Ads, Facebook Ads, Instagram Ads, and lead generation campaigns.

What career opportunities are available after completing the course?

After completing the course, you can work as a PPC Specialist, Google Ads Expert, Meta Ads Specialist, Performance Marketer, Digital Marketing Executive, or Freelancer.

Is this Google & Meta Ads course suitable for beginners?

Yes, this Google & Meta Ads Course in Chandigarh is designed for beginners as well as working professionals. No prior experience in digital marketing is required.

Will I learn both Google Ads and Meta Ads in one course?

Yes, the course covers Google Search Ads, Display Ads, YouTube Ads, Facebook Ads, Instagram Ads, remarketing campaigns, and conversion tracking in one comprehensive program.

Do you provide practical training on live advertising campaigns?

Yes, students gain practical experience by creating, managing, and optimizing live Google Ads and Meta Ads campaigns using real-world advertising strategies.

Will I learn Google Analytics and Google Tag Manager?

Yes, the course includes Google Analytics, Google Tag Manager, conversion tracking, audience analysis, and campaign performance measurement.

Can business owners benefit from this Google & Meta Ads course?

Absolutely. Business owners can learn to generate leads, increase website traffic, improve sales, and manage their own Google Ads and Meta Ads campaigns effectively.

Will I learn keyword research for Google Ads campaigns?

Yes, students learn keyword research using Google Keyword Planner, search intent analysis, keyword match types, and bidding strategies for successful PPC campaigns.

Do you teach remarketing and retargeting campaigns?

Yes, the course includes remarketing and retargeting strategies for Google Ads and Meta Ads to help businesses reconnect with previous website visitors.

Can I start freelancing after completing this course?

Yes, after completing the training, you can offer Google Ads and Meta Ads services as a freelancer to clients across India and internationally.

Will I learn how to create lead generation campaigns?

Yes, you will learn to create high-converting lead generation campaigns on Google Ads and Meta Ads for businesses in different industries.

Does the course include YouTube advertising?

Yes, students learn YouTube Ads, including video campaign creation, audience targeting, budgeting, and campaign optimization.

What tools will I use during the Google & Meta Ads training?

You will work with Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, Keyword Planner, Search Console, Canva, and other industry-standard marketing tools.

Is this course available for students from Mohali and nearby areas?

Yes, students from Mohali, Chandigarh, Panchkula, Zirakpur, Kharar, and nearby locations can join the Google & Meta Ads training program.

Will I receive a certificate after completing the course?

Yes, students receive an industry-recognized course completion certificate after successfully completing the training and practical assignments.

What industries use Google Ads and Meta Ads professionals?

Almost every industry, including eCommerce, education, healthcare, real estate, travel, finance, retail, and IT, hires professionals skilled in Google Ads and Meta Ads.

Why should I choose IICEA for the Google & Meta Ads Course in Chandigarh?

IICEA provides practical training, live projects, experienced trainers, industry-recognized certification, and placement assistance to help students build successful careers in performance marketing.

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